Web Development Collab on Tom Len Custom Homes

Collaborated with Ruben Digital to customize a WordPress website for Tom Len Custom Homes in Northbrook, IL.

This particular website was for Tom Len Custom Homes, a custom home-builder located in Northbrook, IL. We collaborated with Ruben Digital to design and code the website in WordPress.

Website: https://tomlencustomhomes.com/


  • Complete restructure of internal pages and design of website.
  • The output of search queries in the top 10 of Google
  • An increase in site traffic from search engines and contextual advertising
  • Increase in consultation requests

The first milestone was the construction of the site structure, taking into account the semantic core and analysis of competitors’ sites. The terms of reference for filling into account all the necessary parameters of usability.

  • Attendance per month 32 008 peoples
  • Attendance growth is 2 145%
  • Number of requests is 1 668
  • Increase in the number of requests 1 651%
  • Search phrases in the top-10 is 91%
For the website has been developed convenient logical structure for a positive interaction with potential customers and to cover the greatest number of search phrases.
It was conducted A / B testing to select the optimal tariff plans and to find most conversional forms of  orders.
Due to the positive experience with search traffic, it was decided to launch an advertising campaign on Facebook